Co-opt IC to increase your popularity?

So there is this rock/indie/folk music band called The Gallery... and they are participating to a contest. They hope to make it on the cover of the notorious Rolling Stones Magazine.

They created this page to gather support for their endeavour :

http://www.voteforthegallery.com/

They ask people to post it on their facebook wall...

What does this have to do with Invisible Children?

Hum, I don't know, maybe you can explain that to me :

The Gallery will give 10 cents to Invisible Children for every person who will share this page, up to 10 000 people (my math intuition tells me that this is up to 1 000 dollars).

Tell me what you think. Is this opportunistic? Or am I a harsh, stone-hearted, unsensitive and ungrateful critic?! Is it unfair to criticize people's generosity? After all donor's money, is money that can be put to some good use (...)?

What does this tells us about Celebrity humanitarianism?

By the way, an article written on that "news" makes very little reference to Uganda... the first paragraph states that IC is

"an inspiring humanitarian organization dedicated to working with people affected by Africa's longest running war"

... yet the article does not say where the heck this is war happening... untill the very last paragraph :

"Invisible Children is a social, political and global movement using the transformative power of story to change lives. By inspiring youth culture to value creativity, idealism and sacrifice, the movement fuels the most effective, adaptable and innovative programs in the world. Programs on the ground focus on long-term development through education and economic opportunities, while awareness and advocacy efforts focus on educating and inspiring the Western world to use their unique voice for change. The organization was created after the release of the 2004 film "Invisible Children: Rough Cut," a revealing documentary about the plight of child soldiers in northern Uganda."

This is also obscuring the fact that the conflict has now spead to bordering DRC and Sudan.

Is this type of coverage essentializing Africa? As if the location of the conflict did not matter... since the whole continent is "torn" by conflict, "backwards", unresilient, homogeneous (pardon my irony)...

What does that tells us on Western attitude towards humanitarianism? Do donors care about knowing where their money goes and why? Or are they complacent in their generosity?
Which information matters? A whole paragraph is worshiping IC's work, yet it is silencing the story of Uganda.

How is this example revealing of the Global North's attitude towards humanitarianism?

My sense is that it's a perfect example of Westerners congradulating each other for their good work, their generosity... buy hey : what work? Where? What for?

See the article :

http://hangout.altsounds.com/news/127304-the-gallery-supports-invisible-children-in-rolling-stone-contest.html