As this is an academic exercise, I was very hesitant to bring personal feelings into this project. We were assigned a job to do: investigate Invisible Children and critique it using the ideas and theories we've learned in this course. Again, it isn't to question IC staff's personal integrity or character, it is to find out if their work is achieving their goal of helping Ugandans.
Culling the web for people's thoughts on IC, I'm struck by the amount of emotional 'feel-good' responses: "You've changed my life!" "I'm so excited to wear my T-shirt from IC." "I love you guys!!!!" from IC's Facebook page and Twitter feed.
But what disappointed me was the amount of intelligent criticism that is seemingly going unheard by IC and because of the way their flashy, entertaining, "take-it-in-but-don't-question-it" media is structured, by IC's audience as well.
Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
Creating culture
The more I go through IC's website content, the more I feel that it has nothing to do with Ugandans. Well, I should qualify that statement. Yes, it has information on their work (somewhat), although they are "following" Kony into Congo, they are helping rebuild schools, they are setting up radio towers.
But the problem is, they also have a music blog, links to their videos, photos, clothing... if I didn't know better, you'd think this is a hipster clothing company or something. It's just plain distracting!
But the problem is, they also have a music blog, links to their videos, photos, clothing... if I didn't know better, you'd think this is a hipster clothing company or something. It's just plain distracting!
